Transforming the cosmetic industry through simulation

29-05-2024 | Posted by Principia

cosmetica e IA

The cosmetic industry has undergone a remarkable evolution thanks to the adoption of advanced technologies, such as simulation and artificial intelligence (AI), which are transforming both production and consumer experience.

One of the most significant applications of simulation in the cosmetic industry is the optimisation of production processes. The use of Computational Fluid Dynamics (CFD) has enabled companies to improve filling parameters for products with complex rheological properties.

These simulations help determine optimal line speeds and filling pressures, allowing for the visualisation and elimination of defects such as air entrainment and the prevention of emulsion separation. This not only improves the quality of the final product but also reduces development costs and minimises failures in initial productions.

Also related to improving productivity and working conditions, programmes like Dassault Systèmes’ MyHealth@Work use digital twins to simulate pathogen and thermal flows, helping to prevent musculoskeletal disorders and improving both worker safety and operational efficiency.

The integration of AI in the cosmetic industry has enabled the creation of personalised products and experiences. Advanced algorithms analyse consumer data, such as skin type, age, and preferences, to offer product recommendations tailored to individual needs.Cosmética e IA

For instance, bioactive peptides are emerging as key ingredients in cosmetic products due to their antioxidant, anti-ageing, and anti-inflammatory properties. These peptides, extracted from natural sources like plants and marine organisms, are used to enhance skin health and beauty. Ongoing research into the application of these compounds is revolutionising the formulation of innovative and effective cosmetic products.

Virtual makeup testing applications use facial recognition and augmented reality (AR) to simulate the application of cosmetics in real-time, allowing customers to experiment with different styles without physically applying the products, thereby enhancing customer satisfaction and increasing brand loyalty.

Virtual simulation offers significant improvements in production efficiency, workplace safety, and customer experience. Companies that adopt these technologies will be better positioned to meet market demands and create sustainable, personalised products.